CONCORD HALL
Concord Hall is a Chicago venue that books across the whole map, rock, rap, indie, electronic, but its brand didn't say that. The old look was stuck in an older aesthetic that cued bass music more than anything else, and it wasn't reading as a place younger fans wanted to be seen. I refreshed the visual language to feel fresh, immediate, and young, and built it to stretch. The new system carries a rock bill and a rap bill and an electronic night without changing clothes, so the brand finally matches the range of what actually happens in the room. One identity, built to speak to the modern music fan no matter who's on the stage that night.
Role: Creative Director
PROJECT
CONCORD HALL REBRAND