CLUB
CLUB was a new creator-first social platform with a real problem to name in its launch: every platform before it paid creators in attention, and attention doesn't pay anyone. The film had to sell a harder idea than "download this app." It had to sell the moment a creator's community can finally back them for real and help them escape the land of the algorithm. I led the strategy and concept development for the launch film, which starred Kai Cenat along with the rest of the AMP streamer collective (Agent 00, Fanum, ChrisNxtDoor, and ImDavisss.).
Role: Creative Director
PROJECT
GET REAL (2026)